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With an alarming 6 million tyres in the UK having illegal tread each year, drivers are putting themselves and others at risk. Tread depth is essential for vehicle braking, handling, and grip, especially on wet, icy, or snow-covered roads. This campaign reminds drivers that taking a few minutes to perform basic tyre maintenance can make all the difference in their safety.

Whether it’s driving home from work on dark evenings, heading out early for the school run, or visiting family and friends, tyre safety is crucial for arriving home safely. TyreSafe urges all road users to ACT’ and wrap up warm while checking their Air pressure, Condition, and Tread this winter.

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– Air Pressure: Ensure your tyres are properly inflated. Under-inflated tyres reduce fuel efficiency and can negatively impact handling, especially on slippery roads.

– Condition: Check your tyres for cuts, bulges, or other signs of damage that could lead to a blowout or loss of control, particularly in harsh winter conditions.

– Tread: Ensure your tyres meet the legal minimum tread depth of 1.6mm. The deeper the tread, the better your tyres will grip the road, especially in rain, snow, and ice.

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1. Reduce Speed – Wet, icy, or snowy roads require slower speeds and increased stopping distances.
2. Increase Stopping Distance – Brake gently and maintain a greater distance from the vehicle in front to prevent skidding.
3. Clear Windscreens -Ensure your windscreen is fully defrosted, and your wiper blades are in good condition to maintain visibility.
4. Use Headlights Properly – In low visibility conditions like heavy rain or snow, make sure your headlights are turned on. Consider using fog lights if conditions worsen.
5. Check Your Battery – Cold weather can affect your vehicle’s battery, so ensure it’s in good working condition to avoid breakdowns.
6. Pack a Winter Survival Kit – In case of a breakdown, having essential supplies such as warm clothing, blankets, food, water, a torch, and de-icer can be a lifesaver.

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– Summer Tyres

These tyres offer optimal performance in temperatures above 7°C, but their performance significantly decreases in cold and wet conditions. Summer tyres are not recommended for winter driving due to their harder rubber compound, which can compromise grip and safety.

– Winter Tyres

Designed specifically for colder temperatures and adverse weather, winter tyres have a softer rubber compound and deeper tread patterns to improve traction on snow, ice, and wet surfaces. Winter tyres can be a good investment if you live in areas prone to extreme weather during the colder months.

– All-Season Tyres

All-season tyres offer a balanced performance throughout the year, combining features of both summer and winter tyres. While they don’t perform as well as winter tyres in extreme conditions, they can be a convenient option for drivers who want a year-round solution without switching tyres seasonally.

It’s important to choose the right tyre for your driving conditions. Winter tyres offer the best safety and performance in severe cold weather, while all-season tyres can provide a middle-ground option for regions with milder winters.

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– Social Media Assets: Shareable images, infographics, and animations promoting tyre safety and the ACT message.

– Printable Graphics: Posters and flyers for use in garages, tyre shops, and community spaces to promote tyre maintenance (supporters can customise these in the Members’ Area).

– Ongoing Tyre Advice: A wealth of educational content available on TyreSafe’s website, providing detailed information on tyre care, legal requirements, and safety tips.

Campaign Activation

The campaign will run throughout the winter months, with the primary push happening in October and November as drivers prepare for the more treacherous conditions ahead. Encourage your customers, employees, and community members to wrap up warm and ACT on tyre safety.

Get Involved and Share Your Support

You can join the conversation by sharing your tyre safety stories on social media using the hashtag #HomeSafelyForWinter. Encourage your followers to check their tyres and remind them that it only takes a few minutes to ensure they get home safely to their loved ones.

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