Why did Bridgestone get involved?
Tyre Safety is important to Bridgestone and Tyre Safety Month provided them with the perfect opportunity to showcase how they’re changing the way manufactures’ deal with the consumer and their opinion on tyre safety. As well as looking at the latest innovation and use of technology in the market.
What did they do?
Working in partnership with Highways England, Bridgestone conducted a tyre debris survey. The survey involved collecting tyre debris from around the Midlands Motorway network which was then sent off to be examined to determine why tyres fail and what can be taken by motorists to lessen the chances of a tyre-related breakdown.
A series of tyre safety workshops took place at Bridgestone’s office, where colleagues where educated on how to check tyres are safe and legal. The campaign entitled ‘pride starts at home’ kick started a targeted program, rolled out at all levels.
Following on from the workshops, Bridgestone paired with Sigmavision and First Stop at The British Maters supported by Sky Sports Golf event. Checking a total of 2400 tyres – the team worked together to ensure cars checked had the correct tread.
Results
Bridgestone’s tyre safety campaign was highly successful. The activities taken place provided key insight into tyre defects and tyre tread. A study that will be extremely useful for new developments in the industry.
Get involved
Like what you hear and want to play a part in making our roads safer, then call TyreSafe on 01787 226995 or email theteam@tyresafe.org
